Time to get personal
with your customers
Personalisation in digital print
67%
... after all personalisation pays
of customers will pay more for a great experience
​
Source: Salesforce research, 2018
bought or ordered as a result of receiving mail
​
Source: IPA touchpoints, 2018
said mail made them feel more valued than email
​
Source: Royal Mail MarketReach, The Value of Mail in Uncertain Times, Kantar TNS, 2017
70%
38%
Let your data drive
your marketing both online and offline
Name
​
Including your customers name goes a long way, above all it shows that your business cares about them.
Spending habit
​
Discounts and offers can change to reflect and reward previous expenditure.
Gender
Adapt your product or service selection based on the receivers' gender, ensuring its relevant and of interest.
Previous purchase
Upsell a relevant product that complements a previously bought item or requires a repeat purchase
Location
Tell them about opening times of their local store, upcoming events or a discount to use in store to increase footfall.
Annual Income
Tailor the price range of your products or services to your customers annual income to maximise your conversion rate.
