Charities and non-profit Direct mail and print solutions
As digital print & direct mail specialists we can make sure an engaging, informative and cost-effective message is delivered directly to your potential donors. Our digital print production process is perfect for adding variable personalisation of names, text & images proven to help increase response rates.
Our team of designers, postal experts & data providers can help with every aspect of your campaign to ensure your message is as cost effective as possible - giving you the best opportunity for a positive ROI.
Already have an existing database? We can ensure it’s up to date with the latest information provided by Royal Mail, improving its accuracy and reducing wasted mailings. We can also help identify potential look-a-like customers in postcode areas across the UK if you’re looking to grow your database too.
A Leading Cancer Trust
Case Study
The Customer
The Challenge
The Solution
Print - Digital Printing
Direct Mail - Postage Optimisation & Fulfilment
Speak to one of our experts today 0115 939 9797
or email solutions@edwps.co.uk
Discover how we could help you with your charity print & marketing
get advice on what would deliver the best results
The UK's national leading charity solely dedicated to funding research into head and neck cancer, they have invested over £5 million in world-class research programmes discovering new and improved treatments with fewer immediate and long-term side effects for patients suffering from head and neck cancer.
The production & distribution of a quarterly newsletter informing donors and supporters of the upcoming Glory of Christmas Concert, whilst also driving donations from the newsletter to the charity.
Let down by their current supplier on deadlines the charity required met, meant the newsletter was going to be mailed late resulting in donors and supporters missing vital information on The Glory of Christmas Concert. This event was a key event in the charity's fundraising calendar.
Once we were made aware about the situation, EDWPS were able to turn the campaign around for the charity in 72 hours from quote to mailing dispatch. The newsletter was received by potential donors & supporters as originally scheduled by the charity ensuring the concert had the greatest potential to maximise attendence and donations.
Jordan and the team at EDWPS came in at the last hour to save our newsletter campaign, we needed this campaign turned around in 72 hours to meet a time sensitive deadline for our upcoming event.
They achieved this through thorough planning and processes, whilst also offering cost saving options.
We would not hesitate to recommend them.
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Postal Agency Agreements :
Help with VAT exemption for bulk mail services
EDWPS can help set up postal agency agreements allowing some charitable status organisations using unsorted & sorted mail services with exemption from paying some elements of VAT resulting increased savings on bulk postage operating costs.
Downstream Access (DSA) providers and Royal Mail have an agreement that allows customers to keep VAT exemption for almost all of the transactions relating to mail delivery. The DSA provider actually acts as the charity’s agent and secures Royal Mail final mile delivery services on the charity’s behalf. This is achieved by the DSA taking the mail directly to Royal Mail’s regional hubs.
Also known as tri-party postal agency agreement between the Customer, DSA & Royal Mail it allows the customer to only pay VAT on the collection & sortation of mail known as the upstream element. No VAT is paid on the final mile delivery (from regional hub to letterbox) known as the downstream element. The downstream element is where the majority of total postal costs are held, but by using this method are not subject to VAT.
Why more supporters respond to Direct Mail
The latest research from the Chartered Institute of Fundraising tells us that the large majority of charities use mail for fundraising and/or supporter engagement.
When comparing their use of mail with other channels, fundraisers put it in first place for bringing in donations, for communicating with and building connections with donors, and in the top three for raising awareness, finding new donors, and helping charities stand out from the competition.
Fundraisers recognise the benefits of providing a tangible/physical letter, leaflet or other mail item that stays around the home, keeping the charity front of mind, and making room for storytelling. And, in an increasingly digital world, fundraisers say it feels much more personal than many other channels, helping supporters feel truly valued.
82%
of fundraisers use mail for their fundraising / supporter engagement programme
93%
say that it enhances the supporter experience, building loyalty and engagement
82%
of fundraisers value the room mail provides for storytelling
Source: Royal Mail MarketReach (2015 - 2019)